Director of People and Culture

Hayley Bron has focused her career on identifying, fostering and building emerging leaders within social enterprise in West Africa.  She previously led fellowship programs across sub-Saharan Africa with Engineers Without Borders, and spent time working with youth in both informal housing communities and small-holder farming communities to establish alternative livelihood programmes.  In recognition of her work, Hayley was named as a top 100 changemaker in Africa by Brightest Young Minds in 2016.

Ghana Director of Sales

Siddique Habib has over 9 years experience in the Telecommunications and Emerging Technologies sector with a deep understanding of critical business drivers in multiple markets and industries.  Prior to joining PEGAfrica, Siddique was the Head of Commercial at Lebara Mobile and was the longest serving Head of Sales and Distribution at Airtel Ghana.  He graduated from the University of Ghana with a BA in Psychology and is currently pursuing an MBA from the Australian Institute of Business.

Co-founder and COO

Nate Heller has over 15 years of experience in international social enterprise and development, including seven years building innovative distribution channels for poor consumers in West Africa, and stints with the Peace Corps and the UN.  He speaks 6 languages, including French, and has a Masters from Johns Hopkins SAIS and an MBA from Yale.

Cote d'Ivoire Director of Country Operations

Raoul Ngendahayo worked for Heineken in Africa before starting and running his own technology business in Rwanda and Burundi.  After he sold the business, he joined Mobisol Rwanda as Chief Operations and Commercial office, where he managed country operations and a 180 person team.  Raoul has a degree in Mechanical Engineering from Layafette College, USA, and is a native French speaker.

Cote d'Ivoire Director of Credit

Yuma Sasaki joined PEG in 2016 with an MBA from ESSEC Business School in France, which he attended with the dream of working in sustainable energy in West Africa. Previously, he spent  2 years working in Japan and Vietnam for JX Nippon Oil & Energy, the largest energy company in Japan. Yuma also has a BA from the University of Tokyo, had a short career as a music producer in the United States, and speaks fluent English, French, and Japanese.

Sales Projects Director

Etienne Brou Tchiebley spent 7 years in management level positions in the petroleum and agricultural industries prior to joining PEG.  Most recently, he was a senior technical manager for two of Ghana's larger farms (Greenleaf Global and Freshfields Farms), where he was responsible for managing hundreds of workers.  He is a metallurgist and elevator engineer by profession and speaks fluent French.

Group Director of Credit

Simone Vaccari spent 5 years at Vodafone, the last 3 of which were spent in Ghana focused on implementing innovative strategies to improve revenue per user.  While at Vodafone, Simone was consistently ranked in the top 1% of employees worldwide for performance.  He went to ESADE business school, and speaks 6 languages, including French and Ghanaian Twi. 

Co-Founder and CEO

Hugh Whalan has started several businesses focused on energy and financing in West Africa over the last 7 years.  He started the first crowd-funding site for energy lending, and a fast growing solar distribution company in Ghana, which he sold to a New York private equity investment firm. He has previously been recognized as a top 30 under 30 Australian entrepreneur, and he was named a 2015 Young Global Leader by the World Economic Forum. 

Our Investors

Our Partners



PEGAfrica is committed to complying with all applicable laws and best corporate governance practices, wherever we operate.  It is a core aspect of our mission to act with integrity in all of our operations.  The Board of Directors of PEGAfrica expects all employees to comply with both the letter and the spirit of the law and governance codes.


PEGAfrica affirms that it will not pay or procure the payment of a bribe or unlawful fee to encourage the proper performance of a task or one which is intended or likely to compromise the integrity of another.  We will not accept any payment, gift or inducement from a third party which is intended to compromise our own integrity. 


PEGAfrica has communicated this policy to all its employees, to ensure that its commitment to integrity and legal compliance is followed.  When contracting with a third party we will insist that they acknowledge our commitment to good governance and that they in turn require the same high standards of those they engage.


Any person who believes that PEGAfrica or its staff are involved in bribery and corruption is encouraged to report their concerns to their supervising officer or PEGAfrica's legal representatives.